ABC's of Successful Marketing

Flex Marketing
Now Available!

Flexibility is a critical element in any successful advertising, marketing, or public relations strategy. Your message should be focused to reach your target market in a way that motivates them to buy -- from you! And you must deliver that message through the right vehicle (media) to achieve the desired impact. When Terry C. Misfeldt began working with clients and sharing his "ABC's of Successful Marketing" concept, it quickly became apparent that adding flexibility and personality assessments were vital to continued success. The end result: the Flex Marketing program which is offered as a series of weekly workshops, a day-long seminar, or as part of the overall strategic marketing plan that Simply...Success provides to you and your business. What we share here are some excerpts from "ABC's of Successful Marketing" to show you some of the knowledge we've gathered over more than 25 years in the marketing profession.
	Advertising - Do clients and potential customers know enough about you to make intelligent purchasing decisions? Advertising is TV commercials, billboards, in-store displays, stationery, even the way your employees greet customers.
	Cable TV - Cable allows you to focus on a specific market. You can pick the commIt's still a mass media, so the number of viewers and rates you pay can vary widely, even by cable system. Let us help you discuss the various aspects of getting your message across on cable.
	Electronic Mail - Yes, you can use Email to market your business effectively! Some basic ideas: put a signature at the bottom of every Email you send or use an Email response form on your Web site or sponsor an Email newsletter to your client base.
	Media Release - Get your messages out to the general public with this low-cost, wide-ranging marketing tool. You are simply sharing news and other information about your business or area of expertise with the masses. Frequency is essential to build your credibility with the media, but your must make your release news-worthy!
	Network - Even though the term networking may have become obsolete, the practice of networking to market and build your business never will! Attend those Chamber of Commerce functions and mingle with other business people. Rub elbows with other movers and shakers. If you practice your skills (develop a 30-second verbal commercial you can rattle off at these mixers) and keep going, you'll be successful.
P	PowerPoint Presentation - As laptop computers become more commonplace in sales presentations and seminars, being able to put a PowerPoint presentation together quickly and effectively is essential to marketing your business. Simply...Success now offers consulting to business owners to help them learn the MicroSoftŽ PowerPointŽ presentation software and to prepare a dynamic interactive presentation to boost sales.

HOME      SERVICES      CREDENTIALS      PUBLICATIONS

Simply Success     565 Sunrise Circle      Green Bay, WI 54302-4218 USA
1 (888) 525-7576     (920) 469-7576     Fax (920) 469-4140
sales@simplysuccess.com      http://www.simplysuccess.com

Š Copyright 1998 Simply Success